The pandemic has caused sales to explode!
Daniel Finnemore was just 28 when he started an online business, Box of Maine. The concept was simple – send Maine friends, family, or visitors a bit of Maine. When he opened in 2017, he worked out of a 400 square foot office in Orono. It just recently moved into a 7,000 square foot warehouse in Brewer.
Mainebiz interviewed Daniel, a family man who runs a small family business. A very successful one. It was doing around 6,000 orders a year when it started, but then Covid hit and the border with Canada was closed. The Canadians missed their Maine Whoopie Pies, Moxie, Humpty Dumpty Chips, Wild Blueberries – you name it, they missed it and wanted it.
Daniel said Mainebiz,
We had so much product in there and we went from 6,000 boxes per year to 20,000 boxes per year. We had customers all over the world. When the border closed, people from Canada could no longer come to Maine and they ordered massive amounts of food and gifts from us. We have shipped to Mexico, Australia, Europe and Japan.
Even though the pandemic has subsided, the demand is still there. It’s too late for the people – they’ve tasted Maine and they need more red hot dogs!
So what exactly is a Box of Maine? They want you to know that they are not another subscription box you receive every month and forget to cancel. They let you create what goes in your box from over 100 Maine items from 40 Maine businesses.
They even have pickled fiddleheads, pickled eggs, and maple syrup jugs. Now that’s a serious lack of Maine.
It’s an exciting and scary time for Box of Maine. Inflation has changed the price of everything, but they remain optimistic. There is a ribbon cutting and a grand opening today.
If you are in the area, you absolutely must stop and meet the people who bring a little Maine to the world.