• Coinbase kicked off the Super Bowl ad war between crypto firms with instantly viral success.
  • The elegantly simple spot consisted of a QR code bouncing across the screen like a DVD screensaver.
  • The social media reaction was swift and the website reportedly crashed for some users.

Coinbase has taken the lead in the Crypto Bowl with a Super Bowl commercial that instantly put viewers’ phones in their hands and headed to the sign-up page.

While other companies shell out big bucks to hire Hollywood producers for 30-second mini-dramas, Coinbase went in the opposite direction with a multicolored QR code bouncing off the screen like the screen saver logo. screen of a DVD player.

It was only after training a cellphone camera to the code that the name of the ad buyer appeared, leaving the company otherwise unmentioned on screen until the last few seconds.

If activated, the code links to a landing page on the Coinbase website offering $15 in free bitcoin in exchange for creating an account by February 15.

Online reaction to the place was quick and generally positive, with billionaire investor and crypto enthusiast Mark Cuban calling the decision “brilliant.”

The ad’s appeal even transcended species – a dog was filmed eagerly watching the bouncing spot.

Other users, however, criticized the apparent lack of preparation for receiving advertisements. Shortly after its release, the Coinbase app reportedly crashed for some users, while others displayed error screens on the landing page.

The 60-second ad is valued at $14 million, based on current rates.