Eternals was first released in theaters exclusively on November 5.

Marvel studios

by marvel Eternals The Disney Plus streaming release date has finally arrived, with the film being available to stream late tonight at no additional cost to subscribers. But just as post-pandemic life has remained hopelessly out of reach, it’s just as difficult to know where and when Disney is releasing all of its movies now.

Disney plus had only been operational for about four months when the COVID-19 pandemic hit. For almost two years, Disney redesigned the service as an outlet for releasing big and new movies while theaters were closed or limped. But after all of its movies have been in theaters exclusively since August, Disney said on Friday that by Pixar next feature film, Turn red, will be skip theaters to stream exclusively on Disney Plus from March 11. In countries where Disney Plus does not have a presence (like China, the largest theatrical market in the world), the film is slated for release in theaters … at some point. These dates have not yet been announced.

And even for movies like Encanto, by marvel Eternals and Shang-Chi and the legend of the ten rings, the time you must have waited before they reached Disney Plus has varied. This return to a movie-exclusive strategy helped fuel the box office performances of these films, but these are crimped options for fans who have become accustomed to a greater choice of how, where, and when to. watch new movies during the COVID-19 pandemic.

What is the Eternals release date and time on Disney Plus?

Eternals will land on Disney Earlier Wednesday morning, available to stream at no additional cost to all subscribers starting at midnight PT (3 a.m. ET). Eternals will be part of the standard streaming catalog and will not require additional fees to watch it. Some people call this the date that Eternals will release “for free,” but everything about Disney Plus requires a paid subscription.

Like Shang-Chi, Eternals arrives on Disney Plus much later in its release cycle than other Disney films over the past year or so. Wednesday’s streaming release date for Eternals is around 68 days after its wide theatrical release.

While this streaming schedule was faster than the norm before the pandemic, while it would typically have taken five to eight months for a theatrical movie to reach Disney Plus, Eternals still had a period of almost film exclusivity. as long as some lasted before the pandemic shook everything. Eternals was exclusively in theaters for about 68 days; the pre-pandemic standard for theatrical exclusives was around 75 to 90 days.

The difference now: Disney is essentially jumping Disney Plus forward, so it’s the first row after theaters. Previously, formats like online rental, Blu-ray, and DVD were the first in-home viewing options after a movie was released in theaters, and the Disney Plus release date would follow months later. Starting Wednesday morning, Eternals will arrive on Disney Plus at no additional cost on the same day the film is available for rental online on all major digital platforms like Amazon Video and the Apple TV app.

What is the release date of Pixar’s Turning Red?

Pixar’s Turning Red will be available to stream on Disney Plus at no additional cost to all subscribers on March 11.

In all of the countries where Disney Plus operates, Turning Red is essentially skipping theaters. In all of the countries where Disney Plus has not launched, the company will release the film in theaters, but it has not yet announced when.

Pixar’s last two films – Soul in late 2020 and Luca in mid-2021 – have also been released this way.

But Disney hasn’t released a movie directly on Disney Plus since Jungle Cruise in July, and even then, Jungle Cruise was only available to stream by paying an additional $ 30 fee through its Premier Access model.

Can I stream Encanto “for free” on Disney Plus?

Yes, Encanto became available to stream on Disney Plus on December 24 at no additional cost to all subscribers. It was just a month after it hit theaters. As part of the standard streaming catalog, it doesn’t require any additional fees to watch. Some people refer to Encanto as “free” to stream, but everything about Disney Plus requires a paid subscription.

That’s a longer wait than some of the other Disney movies released earlier in the pandemic. As mentioned above, Pixar’s Soul and Luca, for example, went straight to Disney Plus.

But it’s a lot faster than Disney theatrical releases on the streaming service before the pandemic. Before the pandemic, it typically took five to eight months for a movie to reach Disney Plus after it hit theaters. And that’s faster than even Eternals and Shang-Chi and the Legend of the Ten Rings, which were in theaters for around 68 and 70 days, respectively. Encanto arrived on Disney Plus after 30 days.

Why are Disney movie release plans all over the map?

Turning Red goes straight to streaming. Encanto went from theaters to Disney Plus in a month. Shang-Chi and Eternals spent almost as much time in theaters as the pre-pandemic standard. What is going on?

When the pandemic first hit, Disney made a big change in its movie release practices. As theaters shut down or downsized capacity, Disney Plus became a way to release new movies to a larger audience, especially as the backlog of overdue films grew.

Some Disney movies – usually low budget live-action movies and Pixar movies like Luca and Soul – skipped theaters completely and were available to stream at Disney plus no additional cost. For larger movies, Disney Plus introduced its Premier Access model to sell streaming access to new movies on the big screen for an additional fee. Disney Plus members could stream brand new movies at home for $ 30 on top of their subscription price. Disney has released five films with this Premier Access option, including wonder‘s Black Widow in July.

Then, as vaccinations widened, Disney reintroduced theatrical exclusives – but with a shorter commitment to stay exclusively in theaters than before. The first movie to hit theaters this way was Free Guy, a 20th century video game comedy from Disney Studios. It hit theaters on August 13, with a 45-day pledge to be available only in theaters. Shang-Chi followed, indoors (and indoor only) on September 3, also with a 45-day commitment.

But with viewers flocking to these films, Disney has extended their cinema-exclusive periods by more than 45 days. Shang-Chi was in theaters exclusively for about 70 days, almost reverting to the pre-pandemic standard of only keeping movies in theaters for about 75 to 90 days.

Shang-Chi was a box office success. Shang-Chi’s box office performance failed to keep pace with a pre-pandemic wonder Cinematic Universe released as 2019s Spider-Man: Far From Home. In Spider-Man’s first four weeks of 2019 release, it grossed over $ 340 million at the domestic box office, while Shang-Chi’s first four weeks barely exceeded $ 200 million. . But Shang-Chi still did better at the box office than several pre-pandemic Marvel films, such as 2015’s Ant-Man.

Shang-Chi has basically proven that – for a movie that is part of the world’s biggest blockbuster movie franchise – fans will come back to the theaters if they can’t stream it at home. This is one of the main reasons Disney has returned to film exclusives for its biggest films.

And Disney makes big budget movies. For these movies to be profitable in today’s Hollywood economy, they have to be box office hits. The very day streaming of movies in theaters definitely plays in the interests of consumers and fans, giving them the greatest choice in how and when to watch movies. But same-day streaming slows down box office performance. Lately, movies like Shang-Chi and Spider-Man: No Path Home have proven that big franchise movies can pack theaters once again.

But family films, a Pixar specialty, struggled in comparison to theatrical attendance. Compared to other adult moviegoers, parents may be more apprehensive about bringing their youngsters to crowded movie theaters as the coronavirus continues to circulate and infections increase.

Placing Pixar films directly on Disney Plus is basically a strategy to both attract more subscribers and keep the ones it has. Kareem Daniel, the Disney executive in charge of distribution calls like this, noted in the Turning Red announcement that Soul and Luca were “excitedly” by Disney Plus subscribers when they went straight to the service. .

And by sending three Pixar films directly to Disney Plus, Disney can also protect Pixar’s pristine reputation for critics. and box office success, according to some experts: If Disney doesn’t put Pixar movies in theaters, it can’t have a disappointing theatrical release.

Some of the next little Disney movies have already been replaced with Disney Plus originals, skip theaters entirely. This strategy applies mostly to low budget movies, including Pinocchio, a live-action remake starring Tom Hanks; a reboot of Peter Pan; Disenchanted, a sequel to Enchanted that will make Amy Adams reprise her role as princess; and Sister Act 3, reviving the comedy franchise about nuns.

But unlike those, Pixar’s Turning Red was slated for a theatrical release until Friday. The film had been on Disney’s schedule for a March 11 theatrical release for over a year.

“Given the delayed box office recovery, especially for family films, flexibility remains at the heart of our distribution decisions,” said Kareem Daniel, president of Disney’s media and entertainment distribution division, in a press release about Turning Red.

As the cuddly main character in Pixar’s upcoming game, the new standard for Disney movie releases is always changing shape.