August 1, 2022
Digital services company Giant Interactive plans further growth and expansion following its acquisition by Testronic Labs, a global quality control and localization company providing services to publishers and developers around the world.
“By partnering with Testronic Labs, we will be able to better serve our customers, both in the United States and internationally,” said Jeff Stabenau, who founded Giant Interactive in 2005 and will continue to lead the company. .
He notes that Giant’s facilities in New York and Burbank, Calif., are already being expanded, while the company’s global footprint will be strengthened with the establishment of a content delivery operation in Warsaw. , in Poland, where Testronic already has an office. Warsaw is an increasingly important base for video production and distribution in Europe and the Middle East.
Launched in 2005 as a DVD authoring house, Giant Interactive has since evolved into a digital services company focused on technology and emerging formats to meet the demand for consumer content consumption and distribution. With offices in Los Angeles and New York, Giant’s menu of services includes digital video packaging and delivery, OTT streaming content management; and authoring DVDs, Blu-ray Discs, and 4K Ultra HD Blu-ray Discs. Giant has created a number of custom OTT projects, including the Academy of Motion Picture Arts and Sciences (AMPAS) online selection site.
Giant Pictures, the company’s independent film distribution arm, was launched in 2017 and today has deals with more than 70 of the top OTT platforms. The company also recently acquired Drafthouse Films. Giant Pictures will continue to operate as a separate stand-alone business and is not part of this agreement.
Stabenau says Giant Interactive’s future plans include providing a global content delivery service to existing customers as they expand their footprint in the European and LATAM markets.
“We will continue to implement streamlined workflows that process and deliver in cloud-based environments,” he said. “The expansion also enables Giant to provide localization services from the Warsaw and London Testtronic facilities.