EXCLUSIVE: London and Australian-based film and tech company Fablemaze has teamed up with UK science fiction film festival Sci-Fi-London to host the 2022 short film program on its new hosting and hosting platform. video annotation. The program has been extended until June 4.

Developed in-house at Fablemaze, the platform is designed to bridge the gap between premium content streaming services and online video platforms while allowing filmmakers to add extras that typically appear on DVDs. It is described as “DVD meets Wikipedia meets Reddit, contained in a single video player interface”.

“We built a platform that we wanted to use that we felt was missing in the market,” said Fablemaze co-founder Matt Cook, who is also the company’s chief technology officer. “Our platform’s annotation tools add an in-depth, easy-to-use video browsing experience for watching and publishing movies. Sci-Fi-London couldn’t be a better partner for our first public test – we’re thrilled and honored to host world-class short films as part of the festival.

Sci-Fi-London director Louis Savy added: “We are really excited to launch this technology with our short film programme. The filmmakers have a lot of extra content around their films and Fablemaze is the perfect place to showcase all of those original assets and stories. The festival will also use it to showcase the films made as part of its 48-hour film challenge, which will run from September 10-12, 2022.”

Fablemaze features include accessible in-movie extras, rich media annotations that open on the movie (picture-in-picture) or as side-scrolling non-invasive content including images, people, links, videos and more. There are also timecode-specific rich media annotations that allow users to explore specific moments in the story.

The company is looking to bring more premium content to the new platform in the coming months as it develops features for the suite and seeks partnerships with rights holders.

Fablemaze was created in 2006 by Toby and Matt Cook, initially focusing on technology R&D. He started producing films in 2016. Credits include the 2017 psychological thriller Standby which was acquired for worldwide rights by Level 33 Entertainment in 2019. The company’s latest film As I am is available on Amazon and Sky Cinema.