A longtime Jersey Shore retailer is closing three stores.

B&B Department Store, formerly known as B&B South, wrote on its Instagram page that its Ocean City and Sea Girt locations will close at the end of March. Its Long Beach Island store closed on January 31, while the Beach Haven store was already closed.

“We thank you for your patronage and it was our pleasure to serve you,” the outlet wrote. “B&B Department Store was not sold and was never affiliated with B&B Department Stores North.”

B&B Nord has two branches in Lavallette and Seaside Park. According to an article in the New Jersey Monthly in December, B&B North broke up in 2006.

The store held what it calls a Friday warehouse sale at The Brick to sell the store’s accessories.

It is unclear whether the fixtures include the two VW Beetle, a Karmann Ghia, an Ocean City lifeguard boat and an old Cessna airplane hanging from the ceiling of the Ocean City store. Owner Helen Bertole told NJ Monthly that her husband, who died in 2010, was responsible for bringing them to the store.

The entrance to the B&B department store at Sea Girt

The entrance to the B&B department store at Sea Girt (B&B)

“We sell sunshine”

No explanation was given for the closure. A person who answered the phone at the Ocean City store said no one was available to take a phone call as there were “lines of customers outside the door” Friday afternoon.

Michele Gillian, executive director of the Ocean City Regional Chamber of Commerce, told the Atlantic City press that owner Helen Bertole is retiring

According to the store’s website, the company had been in business since 1974 and sold “surf and lifestyle collections for men, women, and children.”

Contact journalist Dan Alexander at [email protected] or via Twitter @DanAlexanderNJ

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