MediaTek’s multimedia expertise will provide TV device manufacturers with a streamlined and cost-effective entry into the NEXTGEN TV ecosystem
WASHINGTON, April 19, 2022 /PRNewswire/ — Pearl TV, the coalition of American broadcast companies moving to NEXTGEN TV, and MediaTek have launched “FastTrack to NEXTGEN TV”, a program that accelerates and streamlines the path to adoption of NEXTGEN TV technology. by consumer electronics manufacturers producing TVs and volume-related devices.
“NEXTGEN TV’s trajectory hasn’t slowed and now our expanded collaboration with MediaTek only solidifies the path to ubiquitous inclusion and adoption,” commented Anne Schelle, CEO of Pearl TV. “We’re thrilled that together with MediaTek, we can usher in high-volume, low-cost TVs that consumers want and buy today, especially among millennials.”
The FastTrack program offers consumer electronics manufacturers a simpler, faster and more cost-effective process to introduce NEXTGEN TV-enabled products through MediaTek’s reference platform. The reference platform will be pre-certified for compliance with the Consumer Technology Association (CTA) NEXTGEN TV logo requirements, A3SA security and RUN3TV application platform, ensuring manufacturers meet standards the highest in terms of authenticity and security.
“We are very pleased to work with Pearl TV as a full NEXTGEN TV solution provider with a complete reference platform for high-volume TV manufacturers, including TV System on a Chip (SoC), ATSC3 demodulators and software stack. MediaTek has provided TV SoC solutions to 90% of all TV brands, and this accelerated pre-certified program will help accelerate our support to customers at scale,” said Alfred ChanVice President of MediaTek’s Smart Home Group TV Business Unit.
Now broadcasting in nearly 60 markets covering more than half of the United States, NEXTGEN TV is expected to reach 82% of viewers in the United States by the end of 2022. And consumer interest in the new technology is also strong. : according to a recent study by Magid, 85% of viewers without a NEXTGEN TV are likely to buy one next year. NEXTGEN TV has already proven to be one of the fastest growing new technologies introduced to consumers, overtaking DVD player sales over the same period in its first three years. NEXTGEN TV sales are expected to double this year compared to 2021, increase by 75% in 2023, and then grow again by 100% in 2024 according to CTA.
NEXTGEN TVs are proliferating, with around 70 models now available at retail, starting at between $500 and $600, from Sony, Samsung and LG. Hisense was recently added to the list of manufacturers, giving consumers even more receiver choices as its models are introduced this year.
“The FastTrack program comes to market at an opportune time for consumer electronics manufacturers looking to invest in cutting-edge streaming technology and better serve their customers with unparalleled visual and audio functionality,” Chan continued. “Consumers want TVs with NEXTGEN TV functionality and they want to be part of the future of TV. NEXTGEN TV represents a new realm of possibility for TV and device manufacturers, and we are delighted that this collaboration helps open the door for brands to sit down at the table.”
About NEXTGEN TV
NEXTGEN TV is a broadcast technology standard, otherwise known as ATSC 3.0, and is the first major overhaul of the Advanced Television Systems Committee (ATSC) standard for over-the-air (OTA) signal reception since the introduction from ATSC 1.0 in 1996. NEXTGEN TV TV is based on Internet Protocol technology for interactivity, featuring the best combination of online and broadcast TV, and continuous innovation as new services are developed.
NEXTGEN TV offers superb 4K, HDR (High Dynamic Range) video, enhanced internet content on demand, and better sound thanks to Dolby Audio technologies, which include cinema-quality sound, increased vocal clarity provided by Dolby’s Voice+, and consistent volume across all channels. MediaTek’s reference platform supports all of these TV NEXTGEN feature sets.
NEXTGEN TV at NAB Show
NEXTGEN TV will have a prominent presence at the National Association of Broadcasters (NAB) show, April 23-27in Las Vegas, Nevada CEO of Pearl TV, Anne Schelle, will speak as a moderator on “What’s Now and What’s Next with NEXTGEN TV” and participate in a Q&A session designed to inform station managers and salespeople of the new opportunities available through technology. For more details on the NAB Show, visit the event program. Media and analysts interested in meeting Pearl TV can contact [email protected]or visit its booth, W9022, in the ATSC pavilion.
Follow NEXTGEN TV NAB Show 2022 highlights on Twitter @WatchNextGenTv.
Consumers can learn more about NEXTGEN TV by visiting www.watchnextgentv.com, which offers a guide to cities already on air, where signals will roll out soon, and available TV models.
To register for MediaTek’s FastTrack to NEXTGEN TV, please contact: justin hsu ([email protected]).
MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that activates nearly 2 billion connected devices per year. We are a market leader in the development of innovative system-on-chips (SoCs) for mobile devices, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a market driving force in several key technology areas, including energy-efficient mobile technologies, automotive solutions and a wide range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, voice assistant devices. (VAD) and wearables. MediaTek empowers and inspires people to expand their horizons and achieve their goals through smart technology, easier and more efficiently than ever. We work with the brands you love to make cutting-edge technology accessible to everyone, and that guides everything we do. Visit www.mediatek.com for more information.
About Pearl TV
Pearl TV is a trade organization of American broadcast companies with a common interest in exploring future broadcast opportunities, including innovative ways to promote local television content and develop digital media and wireless platforms to the broadcast industry. Pearl members, comprising more than 820 television stations, include eight of America’s largest broadcast companies: Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Nexstar Media Group, Sinclair Broadcast Group, EW Scripps Company and TEGNA Inc.
SOURCE Pearl TV