Black Pound Day, the movement supporting black-owned businesses in Britain, is opening its first permanent store in London.

The Black Pound Day campaign was launched in 2020 by DJ Swiss of So Solid Crew and aims to support the growth of the black economy in the UK. It falls on the first Saturday of every month and encourages people to spend locally or online with black-owned businesses.

The initiative has also developed an online directory of over 1,500 businesses.

The new store, in the Westfield shopping center, will open on June 25 and will sell products from more than 80 black-owned businesses, including hair care, homewares, clothing and beauty products.

The boutique will provide a “department store-like experience” for shoppers and will sell new and established brands, including items from The dragon’s lair winner March Muses, which makes handmade decorations, cards and gifts.

DJ Swiss said the launch of the pop-up store in 2021 had “totally exceeded” expectations – and left the team with “no choice” but to establish a permanent store.

“Looking back when we launched our pop-up store during Black History Month in 2021, it was a momentous achievement,” he said.

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“For those who participated, you could feel the energy shift, how we brought black retail therapy to the high street, resulting in a feeling of mass reward, which was unprecedented. We really showed the impact of our purchasing power.”

DJ Swiss added: “We are thrilled to be able to create this opportunity to bring the best of our local black brands to the mainstream, ensuring sustainability and consistency throughout the year.”

Black Pound Day is currently hosting a national survey to Black-owned businesses to gather new data and conduct research on their needs and experiences.

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