UM’s third annual giving day, called “The Big Give,” will be the 24 hours between noon March 9 and noon March 10.
KGVO News spoke with Elizabeth Willy, director of communications at the UM Foundation, about the fundraiser which raised a record $280,000 last year.
“The Big Give is UM’s third annual giving day,” Willy said. “This is a digital fundraising campaign to bring together UM donors around the world to support the ‘U’. So the big gift will take place on March 9and and 10and noon to noon. The Big Give aims to inspire former donors, relatives and friends of UM to help reach the event’s goal of 1,000 charitable donations in just 24 hours.
Willy said the Big Give had a theme to help inspire donations.
“This year’s theme for the Big Give is ‘Rise up Together UM,’ and this theme emphasizes how members of the giving community can come together to have collective, life-changing impact,” she said. “Donors are encouraged to find what excites them and give. They can choose from over 40 academic fields, so the idea is that donors will stand up together, give to what they care about, and make a difference in the lives of young students.
Willy explained the purpose of the “Big Give”.
“The goal of the Big Give event is to win 1,000 charitable donations in just 24 hours, from noon March 9 to noon March 10,” she said. “Everyone visits the website, finds what excites them most, and even gives a gift of just $5, whatever they feel comfortable giving. It is all of us who come together to have a collective impact. We hope to be able to do this on March 9 and 10 and make a difference for UM students.
Willy explains how to be part of the Big Give on March 9 and 10.
“Participants can give to ‘support um.org/big give’,” she said. “First gifts of any amount also count towards the goal of the event. Attendees visit this website where they can find the list of these 40 academic fields, explore all the different options, read about all the different programs, colleges, initiatives and figure out which one means the most of them and give to that area.
The Big Give is managed by the University of Montana Foundation, an independent, nonprofit organization that has inspired philanthropic support to enhance excellence and opportunity at UM since 1950.
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