(Stacker) — Buying items online has become commonplace, especially for some generations. Baby boomers, for example, have experienced a significant change in their online shopping habits since the COVID-19 pandemic, and have increased their share of online spending from 25% to 37%. Generation X also saw an increase, from 39% to 47%.
While many brick-and-mortar stores were reeling at the height of the pandemic due to shutdowns and social distancing mandates, several businesses managed to bounce back. But even with stores reopening, the lure of online shopping shows no signs of waning. Shopping online wasn’t just a pandemic trend, it remains a popular way to shop today.
Although online shoppers can’t get a feel for a shirt’s fabric or play around with the products before buying, it offers several other benefits that physical stores don’t. Besides the convenience of shopping from your couch, shopping online means you can skip the lines and know in advance if your items are in stock. It’s also much easier to shop around and compare prices for the best deals without having to travel from store to store.
So what did consumers end up buying during the pandemic? donation wizard used December 2021 data from Statista Global Consumer Survey to determine the 10 most popular categories of items purchased online. For this topic, Statista surveyed 7,013 people between the ages of 18 and 64 across the United States.
#ten. Household appliances
– Respondents who purchased items online: 18%
Appliances were in strong demand during the COVID-19 pandemic. A 2020 Bath Survey found that 26% of consumers are now more willing to buy devices online than they were before the pandemic. According to Growth from knowledge, an intelligence platform and consulting service for the consumer products industry, 31% of major appliances and 49% of small appliances are sold online globally. Web retailers often offer value match plans to compete with in-store retail competitors. Buying appliances online also offers easy-to-view customer reviews, product comparisons and research, and a ton of delivery options.
#9. Bags and accessories
– Respondents who purchased items: 21%
Nordstrom, Inc., Neiman Marcus Group, Inc., and Macy’s, Inc. hold the largest market share in online luggage and handbag sales, according to IBISWorld. Global global e-commerce fashion growth is should continue. The share of customers purchasing bags and accessories is expected to grow globally to 24.2% by 2024. In 2020, Newsweek listed America’s best online stores across multiple categories, including fashion and accessories, with James Allen, Angara, and SuperJeweler topping their list.
#8. pet products
– Respondents who purchased items: 23%
According to data from a Statista’s 2020 online survey, 40% of consumers who owned pets in the United States purchased their pet products online. These pet owners chose convenience and lower prices online as the main reasons they shopped online over in-store. Amazon and Chewy.com were among the most popular online retailers for pet products in the United States in 2020. Pet food was the best selling product in 2020, with dry dog food being the most popular choice among American pet owners.
#7. Pharmacy and health products
– Respondents who purchased the item: 24%
In 2020, the top three online stores in the United States sale of pharmaceutical products in the e-commerce market were Walgreens, CVS and Rite Aid. Online pharmacies and parapharmacies can offer convenience and savings, especially when it comes to prescriptions. It is also possible to set up fixed times for refills when buying prescriptions online. In 2019, e-commerce giant Amazon joined the online pharmacy market after purchasing PillPack, Inc., and their new Amazon Pharmacy program could soon become a top player in the field.
#6. Cosmetics and body care
– Respondents who purchased the item: 29%
While physical stores still beat online retailers when it comes to beauty products, things are changing. In 2020, e-commerce revenue generated by personal care products was $32 billion in the United States, this represents approximately 7.4% of total online retail revenue.
One of the main advantages of buying cosmetics and body care products online is the possibility of comparing several different brands at the same time. Online retailers can often offer a greater variety of products than their traditional competitors in the main items of this category, which includes skin care, hair care, cosmetics, perfumes and deodorants.
#5. Food and drinks
– Respondents who purchased the item: 30%
Some shoppers might be skeptical that buying food and beverages online can match the quality and freshness of going to the store, but with advances in shipping perishable goods, more and more more consumers feel comfortable shopping online. Also, for many, their neighborhood may not have specialty food stores with specific ingredients and hard-to-find produce. In 2021, revenue from online food and beverage purchases totaled $34 billion and is expected to grow to nearly $48 billion by 2025.
#3. Consumer electronics (tie)
– Respondents who purchased the item: 31%
The e-commerce consumer electronics market is expected to grow significantly, according to the Global Consumer Electronics E-commerce Market Report 2021. The market is expected to reach $511.06 billion in 2025 at a compound annual growth rate of 10%.
Consumer electronics includes televisions, camcorders and digital cameras, electronic players and audio products, to name a few. According to a Statista 2020 report, the top three e-commerce retailers for selling consumer electronics are Amazon, Best Buy and Apple. Amazon leads the pack with net sales of $38 billion for 2020 in the United States trending buying behavior for those who buy consumer electronics online have found that more and more buyers are signing up for both device protection plans and extended warranties.
#3. Books, movies, music and games (tie)
– Respondents who purchased the item: 31%
Books, movies, music and games in this category exclude downloaded media, but include purchases of physical items such as DVDs, books, console games and CDs. Amazon was the leader in this e-commerce segment with net sales of $13 billion in 2018, followed by Walmart, Target, Best Buy and GameStop, according to a Statista 2018 report.
In 2021, the turnover of this e-commerce category reaches more than 31 billion dollars in the USA. Online shoppers appreciate the competitive prices offered for these products as well as the availability of many hard-to-find books, games and movies.
– Respondents who purchased the item: 43%
One of the reasons so many consumers buy shoes online is that online retailers carry more inventory than stores. This allows them to offer a wider selection of products. Another reason that exists in all online product purchases is convenience. A 2019 study by investment firm UBS confirmed this, adding that many consumers also found lower prices for shoes online than in stores. the best online shoe stores in 2020 were Amazon, Walmart, Nike and DSW.
– Respondents who purchased the item: 54%
The value of apparel e-commerce revenue in 2020 reached nearly $111 billion, up from $72.9 billion in 2018. While some shoppers prefer to try things before they buy, many online retailers now offer easy returns and free shipping, which which has been a big hit with customers. According to eMarketer, the most popular website feature when shopping for clothes online was free shipping. Overall, online clothing shopping also offers affordability, convenience, and more choices. Gen Zers have particularly high and specific expectations when shopping online, and when it comes to fashion, they will pay more for sustainably produced goods.